confidence is high that Apple can weather the coronavirus pandemic better than
most, but with tumbling demand, factory shutdowns, and the closure of retail
stores across the world, there will be no shortage of questions when the iPhone
maker posts quarterly earnings on Thursday.
are five key topics on the minds of investors and analysts ahead of the
1. The impact of Covid-19:
is expected to have been a solid month, following Apple’s blockbuster holiday
quarter. Back then, the company projected a rise in revenue of between 9 and 15
percent for the quarter — a wide margin intended to reflect coronavirus
2. Any mention of 5G:
is notorious for staying quiet on future projects, but some analysts are
holding out hope that the iPhone maker will want to reassure investors that its
first 5G-capable phone, widely anticipated to be weeks or even months behind its
typical September launch date, remains on track.
will want to know if Apple now has enough visibility to forecast revenue in
what is likely to be the most challenging and uncertain quarter since the
than a third of handset sales in the US, its largest market, typically come
from retail shops operated by the likes of T-Mobile, Sprint, and AT&T. With
many of those stores closing, the impact could be huge, said Tim Hatt, head of
research at GSMA Intelligence.
January, Apple executives said they expected to have 600m people subscribing to
one of its services by the end of the year, part of a multiyear move to
increase revenue and smooth out quarterly dips and jumps caused by hardware
the past quarter, the group’s services arm is likely to have seen revenues rise
18 percent to $13.5bn of revenue, according to financial analyst Neil
millions of employees working from home, more people are making calls on their
computers and paying attention to their health — a solid set-up for sales of
AirPods and the Apple Watch.
Wurmser, an analyst at eMarketer, said that both Apple products had multiple
competitors outside of the Apple ecosystem, but “none of them have anywhere
near the reach that Apple has . . . so
they definitely have the playing field right now”.
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